Springing to life from the pages of its new corporate directory Know How, Aga Foodservice Equipment (AFE) will be further demonstrating its immense capabilities and fresh thinking at Hotelympia 2004.
And highlighting AFE's innovation even further, more than ten new products will be unveiled at the show.
The group - comprising 12 market leading companies* in the foodservice, bakery, fast food, refrigeration, FM, after sales and light equipment sectors - provides the international foodservice sector with an immense range of equipment and services, as well as the benefits of a single sales point.
In fact, the breadth and capabilities of AFE are so diverse that it will occupying a two tiered stand - the largest stand at Hotelympia - to present the individual companies and, more importantly, the comprehensive infrastructure of sales support and streamlined purchase methods that links them.
The stand will showcase AFE's offering through six sector specific 'zones,' namely Public Sector, Food to Go, Pizza and Pasta, Oriental, Grill/restaurant and International. AFE's bakery, facilities management and online capabilities will also be on display.
AFE's key and fresh pioneering new products from Williams and Falcon, as well as Mono Bakery Equipment's groundbreaking Thermoglaze donut machine, will be clearly displayed as 'Hero Products.' Further dedicated areas have been set aside for bakery and donut production.
With so much to display and talk about, this makes the stand even more informative and relevant for visitors through dedicated display zones and expert personnel.
Phil Martin, AFE Group Sales and Marketing Director, comments: "Our imminent presence at Hotelympia - which follows hot on the heels of the AFE 'Know How' launch - marks an exciting time in the development on both the individual companies and the Group as a whole.
"We've undertaken a vast amount of market-leading development and innovation since the last Hotelympia back in 2002, so this time round we've never been in a stronger position to extol the benefits of AFE's quality service, manufacture - and indeed the financial gains of single source purchase - to the international foodservice industry."
For further information please visit www.agafoodservice.com
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